Thijs Roelofs
CEO & Co-founder
Thijs founded multiple D2C brands before starting Rewize. He saw firsthand how inventory decisions made or broke growth trajectories, and built Rewize to fix that.
Built by operators. For operators.
Rewize is an AI-driven inventory forecasting and purchasing platform built by D2C founders who lived the problem firsthand.
Built by operators who lived the problem
Rewize was built by founders who ran fast-growing D2C brands. We'd spend nights buried in spreadsheets, guessing reorder quantities, and fretting over stockouts. Overstocking nearly bankrupted us three times. We built Rewize to remove that friction, not to create another tool.
“We were buying on gut feel and paying for it in stockouts and dead stock. I never want to plan a season that way again.”
Thijs RoelofsCo-founder & CEOThe team behind Rewize
Professional, product-obsessed, and close to the operators we serve.
Joep
CTO & Co-founder
Joep is the technical brain behind Rewize's forecasting engine and automation layer. With a background in data science and engineering, he turned years of operational frustration into a product that actually works in practice.
Paolo
CPO & Co-founder
Paolo brings brand, activation, and commercial instincts to Rewize. His experience in brand-building and D2C operations shapes how Rewize shows up in the market and connects with operators.
Want to build with us?
We're growing the team. If you care about solving real operational problems with AI, and want to work in a small, ambitious team that moves fast, we'd love to hear from you.